I would like to help you to create a successful Facebook page or if you don’t have one yet, to start to setup your own “fan page”.
All these tips can help you reach a growing Facebook page with ‘Likes’ and fans to give you a good jumpstart.
There are many different Facebook pages: you’ll have just a common page that is just there to exist, but it is boring and it does nothing to draw in an audience. Or you’ll have a Facebook page that is attractive and really draws your attention, while it has the “WOW” factor with great value and the audience is sending lots of “likes” to this page. But….which type of Facebook page do you want to have? Which type of Facebook Page do you “like”?
There are many ways you can build your fan base that won’t actually help your business prosper, so keep my tips in mind. The main key to building a fan base on your Facebook pages is having fans that will engage on your page. It sound obviously, while Facebook is the biggest social networking site. This means that you will have fans that will like your page, comment on posts and share posts because they want to socialize, not because they are being enticed to via a prize such as a free giveaway or coupon, they want to interact. But it all comes back to providing good content, good writing skills and good graphics in the first place.
What is good and valuable content?
If you want your fans to visit your page often and share it, then you need to make sure you offer content that’s of value. If you consistently provide top-notch content, your fan base will grow as your reach grows. In addition, the first time someone finds your page they’ll like what they see and want to read more of what you have to offer and so they are much more likely to ‘Like’ your page. Good content will play on your day-to-day life situations in your hometown and/or interests of your target market and should provoke a personal response immediately. You can relate to all kinds of content, asks for the opinion of users, and tells interesting stories or about events you have been visiting. What it does is create a “small town” attitude where users gather to socialize and find something interesting to engage with like minded people.
If you are still unsure of how to create strong content, then have a look at some of the Facebook pages created and managed by large companies as an example how they made their pages, such as Proctor & Gamble or Coca Cola. You can create this kind of content by defining your target market and then determining what relevant topics are for that market.
Here are the 10 useful secret Facebook tips to help you run a successful fan page that not only brings people to your page, but also helps you grow your fans and likes.
#1. Make Sure You Offer Valuable Content
If you want your fans to visit your page often and share it, then you need to make sure you offer content that’s of value. If you consistently provide top-notch content, your fan base will grow as your reach grows. In addition, the first time someone finds your page they’ll like what they see and want to read more of what you have to offer and so they are much more likely to ‘Like’ your page.
#2. Start With an Incredible Cover Photo
The image at the top of your page can draw you in. It can capture your imagination and take you to some place beautiful. Make sure that you understand the importance of your cover photo and that you choose one that will work for you. There are tons of online resources to help you with this.
#3. Create a Profile Image That’s Unique
When it comes to profile pictures, we tend to stick a picture of ourselves up there and that’s that. But there is so much value in using a unique profile image that your audience will remember or associate with. Start with defining what your business about. Then try to create an image that is memorable and creates strong branding. Hire a visual artist if you need to. It’s worth it!
#4. Create a Newsletter
If you haven’t already taken the step to create a newsletter to send out to your customers and fans, then now is the perfect time to do just that. MailChimp along with other providers provide a simple newsletter solution. You can also post on your Facebook Page when your newsletter is available. If you do a good job, you can build yourself a list of growing fans to share your content with and to expand your fan base.
#5. Post Regular and Engaging Posts
Creating a post now and then isn’t good enough. You need to have regular posts every day so that you show up in the news feeds and so that your fans look forward to your posts and are ready to read and share those posts. In addition, you need to make sure you have engaging posts so that they encourage your fans to comment and participate in a discussion. This will help to increase your reach.
#6. Schedule in advance
Create themed content that you can schedule in advance, so that you have constant posts going out to your users. You can use some of Facebook’s options, such as Facebook ads to target your audience and expand your reach through your posts.
#7. Marketing Growth
Add your Facebook URL to all of your marketing opportunities such as letterhead, business cards, brochures, etc. Link your facebook page to other social media networks like Twitter and LinkedIn. Make sure that you use a customized Facebook URL for your page, because the assigned URLs are long and ugly. You can use bit.ly to shorten your url link to make it look better.
#8. Analytics
Make sure you are on target and getting the ‘reach’ you are after, you should use Facebook Page Analytics to analyze your posts. This can provide you with sound information that will allow you to be able to make good decisions related to your posts and future posts that you might make.
#9. Make Use of the Facebook Page Apps
Facebook offers you some great apps, so make sure to explore them and make use of it. Add any that are appropriate. Don’t be afraid to make use of several. It will help to increase your viewers along with your likes.
#10. Strong Call to Action
It is very important that your Facebook page has a strong call to action, because without it your visitors won’t know what they are supposed to do. Ask friends to click the ‘LIKE’ button in a clear and concise way that leaves no room for mistakes. Or make a special like page only for this purpose to grow your fan base quickly.
By taking the time to bring targeted traffic to your Facebook page and growing a relevant fan base you can enjoy the full benefits of the work you put into this. Your long term goal is to continue to grow your fanbase through ‘Likes’ and for your fans to love what you have to offer them in such a way that they will refer their friends who in return tell their friends etc… This way you can continue to expand your growing business using this very powerful marketing opportunity.
Your fans will love you for it!
For this purpose I strongly suggest you also take a look at the following related products:
– Facebook Fanpage tips and tricks.
– Facebook Fan Pages Templates
– Facebook Fan Pages Videocourse
– Facebook Ads Videos – if you are a “visual learner” these videos show you how to start.
