Importance of twitter marketing to small businesses The power of twitter as a tool for marketing has been recognized by a lot of small business owners. Considering that it is not costly to market a product on twitter, businesses should actually use this tool to increasing their marketing activities. Here are some factors that explain why twitter is important for small businesses. Building relationships Once you have followers on twitter, ensure you create a positive relationship with them to grow your business. Here, you should ensure that your post updates and tweets customers find useful and interesting. Keep your marketing posts about promotion or sales minimum, because too many adverts may interfere with your effort of developing a positive image. Connect to customers Twitter has millions of users and a lot of people are joining it daily, which makes it the best place to look for potential customers. Small businesses operating in a given niche market and twitter marketing is essential to connecting with potential customers. This platform can also enable you to connect with the existing customers and interact with them and know how the business or brand is perceived in the market. Market new products Twitter marketing helps small businesses to connect with potential customers and market their brand or products. Once you have created your company profile, you can use twitter account to introduce new products and services under that product or brand line especially those that the customers find interesting. Survey and feedback Although twitter is great tool for marketing business goods and interacting with customers, it is equally efficient for collecting customers’ feedbacks and opinions. All you need to do is to follow the conversation of you customers about the products or services of the company and you will get appropriate answers on what to do. The most important part of twitter is that it is free, and this makes it ideal for marketing solutions for any small business. Apply it in the right manner and you will get good return form the business
Why Use Pinterest?
Reasons For Pinterest Marketing In Businesses Pinterest has taken the global website by storm. It is a visual social media network that permits people to generate virtual bulletin boards and fill them with interesting items such as images. After pinning images from websites anywhere on the Internet, clients may save them to several different boards and track the pins for future use. The customers also pin the most preferred ideas and images to getting them later. The pins are shared with their supporters, and in turn assists their businesses go viral. At times individuals are obsessed with pinning new images, ideas, quotes and projects through Pinterest. This not only causes an increase in text-based articles or simple blog posts but also increases the visual content. What are the reasons of starting a business on Pinterest? With an increase of visual content, the clients no longer have to imagine the product, which in turn promotes sales to the target audience. There are several reasons why people should get their businesses on Pinterest marketing. Some of these include: a. Enhanced lead generation After someone pins images, they are visible on their network and in turn shows up the brand to many people in the marketplace assisting them get more leads. The added exposure assists in branding the corporation increasing the awareness in that particular market. b. Improved Search Engine Optimization (SEO) Due to the increasing traffic from Pinterest, a rise in the links is also evident because of several clients who pin and repin links to one’s website. Immediately Google notices the increased interest in one’s website, it has great effects to one’s SEO efforts. Pinterest is a DO FOLLOW web used to acquire backlinks and boost traffic to one’s company website. c. Increased social reach There are several reasons why people should do Pinterest marketing; if they are not already involved. Pinterest is a method for them to enhance their social reach in common forums instead of using outlets such as Facebook or Twitter. Unlike these renowned social media outlets, Pinterest offers one’s business new techniques to reach targeted clients with visual content. d. Enhance traffic It is obvious that anybody seeing images sparking an interest must click on the images and will be directed to the companies’ websites to learn more. This has profound effects on the SEO efforts and sales. Besides, it also enhances the rate of click through.
