Importance of twitter marketing to small businesses The power of twitter as a tool for marketing has been recognized by a lot of small business owners. Considering that it is not costly to market a product on twitter, businesses should actually use this tool to increasing their marketing activities. Here are some factors that explain why twitter is important for small businesses. Building relationships Once you have followers on twitter, ensure you create a positive relationship with them to grow your business. Here, you should ensure that your post updates and tweets customers find useful and interesting. Keep your marketing posts about promotion or sales minimum, because too many adverts may interfere with your effort of developing a positive image. Connect to customers Twitter has millions of users and a lot of people are joining it daily, which makes it the best place to look for potential customers.  Small businesses operating in a given niche market and twitter marketing is essential to connecting with potential customers. This platform can also enable you to connect with the existing customers and interact with them and know how the business or brand is perceived in the market. Market new products Twitter marketing helps small businesses to connect with potential customers and market their brand or products. Once you have created your company profile, you can use twitter account to introduce new products and services under that product or brand line especially those that the customers find interesting. Survey and feedback Although twitter is great tool for marketing business goods and interacting with customers, it is equally efficient for collecting customers’ feedbacks and opinions. All you need to do is to follow the conversation of you customers about the products or services of the company and you will get appropriate answers on what to do. The most important part of twitter is that it is free, and this makes it ideal for marketing solutions for any small business. Apply it in the right manner and you will get good return form the business