Overview Snapchat Snapchat is ideal for carrying out marketing on social media platforms because you can allow the audience to directly watch events happening in real time. Snapchat is an exceptional video and photo messaging app that was officially launched in 2011. Unlike many other apps, all videos and photos appear very briefly and then disappear forever. This feature makes the app quite ephemeral in nature, although you can take screenshots of snaps then save them in the form of pictures. Are you aware that even though Snapchat was launched just a few years ago (in 2011), users on the platform send million of snaps on a daily basis, so this will bring an excellent marketing opportunity for your business. Are you also aware that the app is so popular that at one time, Facebook offered to acquire it for a whopping US $ 3 billion? When the acquisition offer was rejected, Facebook came up with Slingshot with the objective of competing with Snapchat. Their attempt failed miserably. 5 tips for using Snapchat for business The following tips are a comprehensive guideline on how you can use the app to enhance growth and expansion of your business: 1. Provide access to events in real time To promote your business, consider using it during trade shows, product launches or other special events. It will create excitement among your audience since you’ll be providing them with authentic and uncensored views of precisely what goes on during such events. 2. Enter into partnerships with influencers Influencers can play a very pivotal role as far as attracting new customers and spreading brand awareness is concerned. By entering into partnerships with such people, you can extensively create awareness about your business to an audience that may otherwise be extremely difficult to reach using traditional media. Remember that influencers who are equipped with special digital skills can come up with stunning content which can further enhance your business’ image and reputation. 3. Deliver private content It’s a good idea to use the app to provide your audience with special content that they may not get from other conventional digital media. Surprise your followers by coming up with unique content. Do you know that Michael Kors, Rebecca Minkoff and other prominent fashion brands regularly use Snapchat to display their products before officially launching them into the market? 4. Behind the scenes content Provide your Snapchat community with photos and videos that have been captured from behind the scenes. Such an action will play a significant role in creating and engaging a strong following for your brand on the platform. Show off your business while having fun at the same time. For instance, you can capture birthday parties, team-building sessions, office tours or anniversaries. The strategy is very effective in making both existing and prospective customers feel like they are a part of your business and to get engagement. 5. Offer contests, quizzes and discount promotions You certainly know how much people love getting freebies on social media. Take advantage of this by offering discounts and/or promo codes to fans who have the will and ability to take up certain challenges that you pose. For instance, you can give discounts or promo codes to those who take snaps of themselves while carrying your company’s product(s) or bags. The ideas are as broad as your own imagination. If you want to start using Snapchat for your business promotion, take a look at the video course: snapchat for marketing excellence and get started.
7 Handy Tips To Understand Your Engagement On Social Media
How to understand your engagement on social media. In this point of time with fast Internet and information all around us using social media daily, it’s a no brainer that you should be using Social Media for your business in the right way. Social media promoting is a “must do” for any business owner. However, to do it properly and to find out what is the most beneficial method for your social media selling, you would like to understand all of the nuances of each – totally different – social media platforms. Here are some tips for making the most out of your Social Media for your business. Who’s Your Audience? There are multiple totally different social media platforms – far too many and massive or little – but they all have their pro’s and con’s. Just strive to be the best at all of them you use. Ofcourse it’s best to have an “omni presence” but you won’t have to be present on all of them, you just would like to know where your preferred audience is and what platforms they are using. This is the only approach you’ll be able to connect with your specific target market that mostly show interest in your products. For example, if you are producing content with high quality visuals, then you will find your audience mostly on sites like Pinterest and Instagram, where you’ll be able to use prime quality photos to interact along with your audience. For a professional business skilled audience you’ll need to be on LinkedIn, and when you like word of mouth then social media sites like X (former Twitter) and Facebook are the best platforms for that. Don’t just limit yourself to one or two social media platforms though. Just be sure you focus on your target efforts for your market to the platforms where your audience can be hanging around. Don’t just sell on Social Media The whole purpose of social media is to be social (which isn’t always the case). This suggests that you need to interact and engage together with your following and (future) customers. Don’t continuously be asking them to try to do something or buy something from you, but rather build a social real connection with them so they know more about you too . Be nice. Do use some caution in how you respond to others, too. When someone is lashing out at you, it would possibly be tempting to lash back, but that creates bad word of mouth for you. You should be able to address praise and criticism in a professional skilled way and at the same time in a courteous friendly manner. People in general all people like to be treated as you want to be treated yourself. Be Transparent and Own Your Mistakes Sometimes you may say the wrong things on social media. Maybe you thought you were signed into a personal account or maybe you reacted a bit strong if it’s not your day and your words are misunderstood, or otherwise you said one thing in haste without considering it first. It’s okay; it happens, you are human afterall :-), however you need to address it. Don’t delete to say nothing and assume it’s just going to go away by itself, people dont forget easily and unfortunately they remember the “bad” things the most. Be bold, own up to your mistake and if necessary offer up a sincere apology to say you’re sorry. Don’t make a hasty response, though. Being too hasty it what likely got you in trouble in the first place. You might assume you need to react quickly for damage control, however taking the time to think about the way to properly address something can help you to stay friendly and being polite and most of all…keeping your friends or customers. Responding to Negative Feedback Let’s face it; you’re not going to be everyone’s cup of tea as you simply can’t please everyone. It’s the way of life, but just as a result of somebody doesn’t like you or your company or what you’re selling doesn’t mean they’re wrong. Everyone’s entitled to their own opinion, respect for each other is the keyword here. Negative and hateful comments can be very upsetting thought, however if you ignore them and don’t deal with them, then it can be a lot more damaging to yourself and your business reputation. Maybe you’ll win them over; maybe you won’t. Offer up a way to help the customer resolve their issue. Ask to take it to private messager, and perhaps a phone call can be in order to try to solve the issue, off of the public eye in social media posts, where other people can follow the discussion too (as everyone loves to be on the first row). Having a good customer service is also a key factor for success in your business. < ol> Post Frequently This doesn’t mean so frequently that you just come off as spammy, but try to post on a reasonably regular basis. Perhaps that’s simply once every day, or even it’s two or three times every day. Be purposeful in your postings, though, and be sure you’re taking the time to post quality content. Track Your Social Media Understand your engagement on social media. Spot trends with your content and social networks to know what your audience likes. Understand which posts are getting the most interaction and what time is the best that you’re posting them. This will help you to connect better along with your audience by knowing what they like to see or what they expect from you. Note that your best audience could be living in another time schedule than the place where you are living. If you want to track your social media to measure the success of your messages on automation, just take a look at some professional tracking tools like Sprout Social. Social media engagement by marketing promoting can be intimidating, however it doesn’t have
The 10 most useful tips how to get fans and a successful Facebook page.
I would like to help you to create a successful Facebook page or if you don’t have one yet, to start to setup your own “fan page”. All these tips can help you reach a growing Facebook page with ‘Likes’ and fans to give you a good jumpstart. There are many different Facebook pages: you’ll have just a common page that is just there to exist, but it is boring and it does nothing to draw in an audience. Or you’ll have a Facebook page that is attractive and really draws your attention, while it has the “WOW” factor with great value and the audience is sending lots of “likes” to this page. But….which type of Facebook page do you want to have? Which type of Facebook Page do you “like”? There are many ways you can build your fan base that won’t actually help your business prosper, so keep my tips in mind. The main key to building a fan base on your Facebook pages is having fans that will engage on your page. It sound obviously, while Facebook is the biggest social networking site. This means that you will have fans that will like your page, comment on posts and share posts because they want to socialize, not because they are being enticed to via a prize such as a free giveaway or coupon, they want to interact. But it all comes back to providing good content, good writing skills and good graphics in the first place. What is good and valuable content? If you want your fans to visit your page often and share it, then you need to make sure you offer content that’s of value. If you consistently provide top-notch content, your fan base will grow as your reach grows. In addition, the first time someone finds your page they’ll like what they see and want to read more of what you have to offer and so they are much more likely to ‘Like’ your page. Good content will play on your day-to-day life situations in your hometown and/or interests of your target market and should provoke a personal response immediately. You can relate to all kinds of content, asks for the opinion of users, and tells interesting stories or about events you have been visiting. What it does is create a “small town” attitude where users gather to socialize and find something interesting to engage with like minded people. If you are still unsure of how to create strong content, then have a look at some of the Facebook pages created and managed by large companies as an example how they made their pages, such as Proctor & Gamble or Coca Cola. You can create this kind of content by defining your target market and then determining what relevant topics are for that market. Here are the 10 useful secret Facebook tips to help you run a successful fan page that not only brings people to your page, but also helps you grow your fans and likes. #1. Make Sure You Offer Valuable Content If you want your fans to visit your page often and share it, then you need to make sure you offer content that’s of value. If you consistently provide top-notch content, your fan base will grow as your reach grows. In addition, the first time someone finds your page they’ll like what they see and want to read more of what you have to offer and so they are much more likely to ‘Like’ your page. #2. Start With an Incredible Cover Photo The image at the top of your page can draw you in. It can capture your imagination and take you to some place beautiful. Make sure that you understand the importance of your cover photo and that you choose one that will work for you. There are tons of online resources to help you with this. #3. Create a Profile Image That’s Unique When it comes to profile pictures, we tend to stick a picture of ourselves up there and that’s that. But there is so much value in using a unique profile image that your audience will remember or associate with. Start with defining what your business about. Then try to create an image that is memorable and creates strong branding. Hire a visual artist if you need to. It’s worth it! #4. Create a Newsletter If you haven’t already taken the step to create a newsletter to send out to your customers and fans, then now is the perfect time to do just that. MailChimp along with other providers provide a simple newsletter solution. You can also post on your Facebook Page when your newsletter is available. If you do a good job, you can build yourself a list of growing fans to share your content with and to expand your fan base. #5. Post Regular and Engaging Posts Creating a post now and then isn’t good enough. You need to have regular posts every day so that you show up in the news feeds and so that your fans look forward to your posts and are ready to read and share those posts. In addition, you need to make sure you have engaging posts so that they encourage your fans to comment and participate in a discussion. This will help to increase your reach. #6. Schedule in advance Create themed content that you can schedule in advance, so that you have constant posts going out to your users. You can use some of Facebook’s options, such as Facebook ads to target your audience and expand your reach through your posts. #7. Marketing Growth Add your Facebook URL to all of your marketing opportunities such as letterhead, business cards, brochures, etc. Link your facebook page to other social media networks like Twitter and LinkedIn. Make sure that you use a customized Facebook URL for your page, because the assigned URLs are long and ugly. You can use bit.ly to shorten your url link to
How to Manage an Effective Facebook Presence
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