How to understand your engagement on social media. In this point of time with fast Internet and information all around us using social media daily, it’s a no brainer that you should be using Social Media for your business in the right way.
Social media promoting is a “must do” for any business owner. However, to do it properly and to find out what is the most beneficial method for your social media selling, you would like to understand all of the nuances of each – totally different – social media platforms.
Here are some tips for making the most out of your Social Media for your business.
- Who’s Your Audience?
There are multiple totally different social media platforms – far too many and massive or little – but they all have their pro’s and con’s. Just strive to be the best at all of them you use. Ofcourse it’s best to have an “omni presence” but you won’t have to be present on all of them, you just would like to know where your preferred audience is and what platforms they are using. This is the only approach you’ll be able to connect with your specific target market that mostly show interest in your products.
For example, if you are producing content with high quality visuals, then you will find your audience mostly on sites like Pinterest and Instagram, where you’ll be able to use prime quality photos to interact along with your audience.
For a professional business skilled audience you’ll need to be on LinkedIn, and when you like word of mouth then social media sites like X (former Twitter) and Facebook are the best platforms for that. Don’t just limit yourself to one or two social media platforms though. Just be sure you focus on your target efforts for your market to the platforms where your audience can be hanging around.
- Don’t just sell on Social Media
The whole purpose of social media is to be social (which isn’t always the case). This suggests that you need to interact and engage together with your following and (future) customers. Don’t continuously be asking them to try to do something or buy something from you, but rather build a social real connection with them so they know more about you too - Be nice.
Do use some caution in how you respond to others, too. When someone is lashing out at you, it would possibly be tempting to lash back, but that creates bad word of mouth for you. You should be able to address praise and criticism in a professional skilled way and at the same time in a courteous friendly manner. People in general all people like to be treated as you want to be treated yourself. - Be Transparent and Own Your Mistakes
Sometimes you may say the wrong things on social media. Maybe you thought you were signed into a personal account or maybe you reacted a bit strong if it’s not your day and your words are misunderstood, or otherwise you said one thing in haste without considering it first. It’s okay; it happens, you are human afterall :-), however you need to address it.
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Don’t delete to say nothing and assume it’s just going to go away by itself, people dont forget easily and unfortunately they remember the “bad” things the most. Be bold, own up to your mistake and if necessary offer up a sincere apology to say you’re sorry. Don’t make a hasty response, though. Being too hasty it what likely got you in trouble in the first place. You might assume you need to react quickly for damage control, however taking the time to think about the way to properly address something can help you to stay friendly and being polite and most of all…keeping your friends or customers.
Responding to Negative Feedback
Let’s face it; you’re not going to be everyone’s cup of tea as you simply can’t please everyone.
It’s the way of life, but just as a result of somebody doesn’t like you or your company or what you’re selling doesn’t mean they’re wrong. Everyone’s entitled to their own opinion, respect for each other is the keyword here.
Negative and hateful comments can be very upsetting thought, however if you ignore them and don’t deal with them, then it can be a lot more damaging to yourself and your business reputation. Maybe you’ll win them over; maybe you won’t. Offer up a way to help the customer resolve their issue. Ask to take it to private messager, and perhaps a phone call can be in order to try to solve the issue, off of the public eye in social media posts, where other people can follow the discussion too (as everyone loves to be on the first row).
Having a good customer service is also a key factor for success in your business.
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This doesn’t mean so frequently that you just come off as spammy, but try to post on a reasonably regular basis. Perhaps that’s simply once every day, or even it’s two or three times every day. Be purposeful in your postings, though, and be sure you’re taking the time to post quality content.
- Track Your Social Media
Understand your engagement on social media. Spot trends with your content and social networks to know what your audience likes. Understand which posts are getting the most interaction and what time is the best that you’re posting them. This will help you to connect better along with your audience by knowing what they like to see or what they expect from you. Note that your best audience could be living in another time schedule than the place where you are living. If you want to track your social media to measure the success of your messages on automation, just take a look at some professional tracking tools like Sprout Social.
Social media engagement by marketing promoting can be intimidating, however it doesn’t have to be, as it’s also fun to interact with other people as there a lot of interesting, inspiring and creative people out there that are eager to know you better. Following the above steps will be a great start to creating highly interactive communities around your business on Social Media and building your following.
Take action to level up your social media skills with my various video courses and become the next social media superstar!
My tips for related products to improve your social media engagement:
Pin Your Way To Success – Pinterest Marketing
Linked In For Internet Marketers – LinkedIn Marketing
How To Become a Social Traffic Superstar – how to get traffic of the most used big social networks.
